Brand identity and its elements:

The brand identity is part of the trademark, it includes multiple elements such as logos, fonts, images, colors, and shapes. It expresses the values ​​and aspirations of the organization, its mission, and its characteristics. So the company must develop its own brand identity; Based on unique design and well-defined graphics. This article includes the difference between a logo and brand identity, types of logos, and basic principles in the effective management of visual identity.

*Difference between a logo and brand identity:

The logo is an essential element of the brand identity. It not only allows identification of the company, but also, it embeds it in the minds of customers. Moreover, it gives you the opportunity to differentiate your organization from your competitors. Thus creating a logo is not something to be taken underrated, our services helps you bring your idea and brand to life.

Company’s logo is the first thing your customer will see in your online identity. It is also the thing that will be remembered you the most. So, you should focus on designing a logo that is distinctive and easy to remember. After reading this article, you’ll know the basic types of logos, and how to choose among the most appropriate one for your business-target audience. Thus, the logo achieves the expected goal, and it is an strength factor of your business among your competitors.

Although, Ocean Media Services is a digital marketing company, that provides professional and creative graphic services. Some of these services: designing logos, posters, flyers, professional papers, business cards and others with superior quality, and competitive prices.

* Different types of logos and the differences between them:

First, a logo is a symbol, image, text for a brand or a particular commodity to illustrate a particular idea. Its types are:

– Word mark logo: a word is used to refer to the name of the business/brand for which it is designed. Examples of this type are Yahoo, Google and Coca-Cola.

–The symbol logo: It is one of the most attractive and widely used logos. It is important for the logo to have a sublime and simplified idea that summarizes the idea of ​​the project. Examples of the symbol logos: Apple and Twitter

-The combination logo: There are many companies that mix the text logo and the symbol logo together; where if the iconic logo is based on a simple font or a specific shape; you’ll get a beautiful result as there are many uses for it. Examples of combination logos: Amazon and Ocean Media Services

Of course, these types that were mentioned are the most used but there is so many other, you can see them in GRE

*Basic principles in the effective management of brand identity”

-Find the common base: effective management of your global brand identity begins with understanding your customer, their needs, his values ​​and culture in each country in which you do business. This vision is critical in defining a single vision and position for your brand worldwide.

-Be relevant: we cannot overemphasize the importance of cultural difference. and understand how your brand can fit into the local way of life. To ensure that you engage with consumers the way they do business, on their terms, on their language.

–The name influences the strategy: abbreviations and the names of founders of organizations and people who conjure images of global sites are often effective. For example BMW, LG, Gucci, and Barilla. While descriptive nouns are attractive because of the meaning associated with them, they quickly lose their relevance and are often difficult to pronounce in other countries.

–Be consistent and flexible: consistency breeds familiarity and trust. However, flexibility allows for cultural significance. We believe that all factors learned in building the impression of brand identity must be applied consistently. Although the style of images must remain consistent, global brand identities must be allowed flexibility in the content of images and messages to be relevant in different regions and cultures.

Do you think you have an attractive logo or a strong brand identity?

At Ocean Media Services, we know that every business is unique. We make sure to use the right words and colors to create a distinctive design and create the right brand identity for your business. Feel free to contact us for our unique insight and advice, through this link

Our team will be happy to assist you with this process.