World’s largest e-commerce stores
E-commerce(E-shop) is becoming increasingly popular. Online stores usually offer various products and enable shoppers to search for specific items. However, due to the creative marketing strategies led by the service providers, shoppers find themselves buying other unwanted items/products.
Moreover, due to its various benefits of it, an increasing number of shoppers now choose online buying over traditional shopping. In recent years, the buyer’s decision-making process has shifted significantly. Before interacting with a salesperson. Buyers are increasingly making more direct purchases online through their smartphones, rather than visiting traditional physical stores since sometimes they cannot find or are not available for purchase in their home countries.
If we take the world’s largest online stores as an example (Amazon, Namshi, Noon, Jarir, or Extra), these big giants e-store industry are competing against each other to win the crown for the leader of the global e-commerce
Tricks used by World’s largest e-commerce stores:
On the surface, they have a lot in common features, which makes shoppers choose them over other e-shops. There are several strong reasons why these companies have grown in popularity during the previous decade. With items in almost every category conceivable, reasonable price, and assured shipping choices, most online customers have little need to seek elsewhere.
First, Focus on brand and product education by:
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- Informative blog, try to write a clear and simple description for your product.
- Topics that are relevant to their target market.
- Display customer reviews for social proof.
- Use different views for every single product.
Second, Focus on customer service by:
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- Fast and reliable shipping such as overnight or two-day delivery services with affordable prices because the more fast you are the more customers will be likely to buy from you again.
- Make it easy to purchase so don’t use any complex process during the checking out.
- Improve your service support so be available as much as you can. Moreover, you have understand your customer needs that will help you to focus on specific skills.
Third, Stay in contact with costumers via email marketing.
Keep in touch with your customers via email marketing to remind them of your presence. This will allow you to keep them informed about all of your new items, making them feel more connected to you. Amazon is a master at this, sending out email notifications on a regular enough basis to keep customers engaged but not so frequently as to be annoying.
Last, Competitive pricing:
Offer discounts on your landing page and make sure to use multiple payment options in your store because now all clients care about having different payemt methods. Moreover, you have to monitor your competitors news and try to be smart in making decisions to attract more loyal customers. So, stay one step ahead.
Points to avoid in your online store
- Distracting pages: Pages with a lot of stuff on them, making them difficult to read,
- Long, hard-to-read copy: to increase your readability score use short and simple content.
- Having a generic view for your brand: Make it easy for your customers to remember your brand by differentiating it.